The Madonna economy (also typeset as Madonna-economy), a term emerging in the 1990s, probably first used in 1993, refers to a process of cultural and economic globalizationand homogenization that is unifying the consumption of information and communication goods according to the logic of the capitalist market. The process can be exemplified by the global popularity of the American singer-songwriter Madonna. In 1995, the Group of Lisbon, an international consortium of 19 scholars from different disciplines, used the term "the Madonna economy" to characterize the globalization and homogenization process. A similar word, Madonnization, has been used in a similar sense. The term was citedby economists such as Tyler Cowen in behalf Forbes and academics like Georges-Claude Guilbert, with the latter arguing it not as derogatory as its might think since the view of postmodernism. Other terms that emerged in that period are McDonaldization, coined by George Ritzer, McWorld by Benjamin Barber, and Cocacolonization.